The CRM Adoption Problem Was Never About Discipline Every SMB that's struggled with CRM adoption has run the same playbook: enforce a process, set a policy, retrain the team. It doesn't hold. Not because people are lazy - but because the system sits somewhere separate from where work actually happens. Reps are in Slack. On calls. On-site. The CRM is in another tab, waiting for someone to open it, reconstruct the context of a conversation from memory, and type it in - often ho