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Spring '24 Data Cloud Features: What You Can't Miss

Welcome to the Salesforce Spring '24 Data Cloud Features guide, where we'll showcase some exciting things you can do with your data. Consider updating your data strategy with the latest Salesforce Spring '24 release features. We'll discuss improving customer experiences, simplifying data transformations, and seamlessly connecting multiple systems. There's no jargon, just plain ideas to benefit your business.

In this blog we’ll cover the areas of customer engagement, data integration, and practical insight, revealing how the top Salesforce Spring '24 Data Cloud Features are reshaping the data management and analytics landscape. From personalized customer experiences to simplified data operations, these capabilities include aligning technology and business strategy, catalyzing innovation, and delivering tangible results.

Retrieve Your Customer 360 Data in Near Real Time with Data Graphs:

Introducing a revolutionary feature of the Salesforce Spring '24 release - Data Graphs. You may delight your customers with fast personalization, responsive generative AI, and other features for websites. A data graph is created from fields selected from the primary data model object (DMO) and its associated objects and calculated insights. Using data graphs is very useful if you can quickly navigate through web pages or get complete information about customers in sales, service, or marketing. They make AI answers more meaningful by connecting them to larger language models.

Where: This change applies to Data Cloud in Developer, Enterprise, Performance, and Unlimited editions.

When: This feature is available for new Data Cloud org on December 13, 2023, and for existing organisations on January 4, 2024.

How: Create a data graph by selecting a primary DMO and one or more related DMOs or calculated insights. Data is pulled from the fields that you select in the DMOs or from the specified dimensions and measures of calculated insights. Data graphs are refreshed once every 24 hours.

Add Streaming Data Transforms to a Data Kit:

Enhance your data processing capabilities with the latest Salesforce Spring '24 release feature, Where with just one click, you can add streaming data transforms from your default data location to a data kit. Spring '24, you can combine data kits into a package that contains data cloud objects, metadata, and relationships, and then install them in a customer organization. Data transformations The source data stream, data mapping, transform expression, and target data lake object can be created in any data space using the installed Data Kit.

Where: This change applies to Data Cloud in Developer, Enterprise, Performance, and Unlimited editions.

Connect Securely to Snowflake and Perform Interactive Queries from Salesforce:

The Salesforce Connect Adapter for SQL enables you to access and interact with Snowflake data without transferring or synchronizing it with Salesforce. From Salesforce Spring ’24 Data Cloud Feature Where you use search, DML operations, and metadata management to configure external objects easily.

Where: This change applies to Lightning Experience and Salesforce Classic in Enterprise, Performance, Unlimited, and Developer editions.

Why: Often, Salesforce is the record system for customer information and sales, while order details are stored in Snowflake. With the Salesforce Connect adapter for SQL, Salesforce service and support agents can easily access invoices, payments, shipments, and return data in Snowflake.

How: Define an external data source of type SQL and choose Snowflake as the provider. Then, connect Salesforce to access and query data stored in Snowflake.

Get insights on Segment Performance with Segment Intelligence:

Segment Intelligence in the Data Cloud for Marketing is a user-friendly feature that makes it easy to evaluate segment data. It features a simple setup, ready-to-use data interfaces, and built-in visualizations. This tool aims to improve your segments and activations across popular channels like Marketing Cloud engagement, Google Ads, Meta Ads, and Commerce Cloud. This simplifies the process, allowing you to make the most of your data without any hassle.

Where: This change applies to Data Cloud in Developer, Enterprise, Performance, and Unlimited editions. Using Segment Intelligence requires a Data Cloud Starter license.

When: For details about timing and eligibility, contact your Salesforce account executive

How: To set up Segment Intelligence, go to Salesforce Setup. To view Segment Intelligence dashboards, go to Data Cloud and select the Segment Intelligence tab.

As we conclude our examination of the data cloud, it becomes clear that Salesforce Spring ’24 release features are opening up new possibilities for data-driven decision-making. The data cloud acts as a data superhero, improving your understanding of customers, streamlining data governance, and connecting everything seamlessly. These elements enhance the performance of your company. Embrace the future of data management and analytics, where innovation and insight combine to take your business to new heights. Get 30 free consultations from Implementology and unlock the full power of Data Cloud and Salesforce.

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